Belinda Nicoll is a published author and a personal coach who brings an MFA in Creative Writing and NLP life-coaching certifications to the creative writing process.
I proofread, edited, and provided writing exercises for Jot It Down Project, a how-to guide for a community-based writing club for people with developmental disabilities.
An annual promotional campaign challenging an elite group of financial advisors to qualify for the company’s Sales Invitational held at an exotic destination — tactics were developed to fit three phases: pre-event, at-the-event, and post-event.
A project aiming to generate more leads with first sale advisors by leveraging business-building support messages and benefits of existing loyalty programs.
A full page color ad published in the Business Record congratulating three of the company’s associates who made the Forty Under 40 list, an event showcasing individuals within the Des Moines community who impact business and civic organizations in a positive and energetic way.
A client guide featuring a universal life insurance policy that provides long-term care coverage along with a death benefit.
A value proposition brochure used by the salesforce to prospect for advisors who may be a good fit for the Land as Your Legacy Program, a comprehensive transition planning program for farmers and ranchers.
Eastgate Shopping Center wanted to be seen as the premiere shopping destination for international tourists arriving at Johannesburg International Airport. I developed the concept Africa Under One Roof and wrote copy for multiple campaign elements, including large wall posters in the airport's arrival hall and pamphlets with discount coupons handed out by luggage porters and taxi drivers to visiting tourists.
FCB Healthcare West and their NYC office created a branded new business development brochure promoting them as the leading US healthcare agency with full-service offices on both coasts. I developed the content for a boxed collection of mini booklets outlining the company's philosophy, bios of key personnel, and case-study statements of branded programs across various therapeutic areas: epilepsy, rheumatoid arthritis, interventional surgery, oncology, and multiple sclerosis.
I worked in a freelance capacity on the relaunch of Auvi-Q. After a product recall by Sanofi US, the original inventor and owner - Kaléo® - took back all rights and implemented an updated, innovative, 100 percent automated robotic precision production line that helps to ensure each device is built with the highest standards of safety, precision and quality.
Accurate diagnosis of rare diseases remain difficult, highlighting the need for education and support to ensure physicians recognize the symptoms and patients get the treatment they need.
I wrote copy for an information booklet guiding HCPs to help their HoFH patients on Juxtapid manage the disease and comply with treatment.
Click on pdf to read.
Alexion Pharmaceuticals, Inc.
Based on previously approved message platform, I devised a compelling sales story flow that reps could use to introduce this breakthrough therapy to physicians.
Click on pdf to read.
I coordinated the design and medical writing for our client’s HIV/AIDS Train the Trainers Manual. The strategy aimed to establish a caring, compassionate, and stigma-free society acting in solidarity and working together for the benefit of all those infected with, or affected by, HIV/AIDS.
An ad featuring a range of products that offer discreet protection for people suffering from urinary incontinence. A pamphlet educating consumers on the causes and management of the condition.
I initiated research into the specific needs of caregivers and patients. Based on my findings, I wrote monthly newsletters featuring case studies together with information about the implantable device, advice to caregivers, and support information for patients.
After successfully establishing a cartoon mascot, Otis the Elephant, the campaign evolved to feature photographic depictions of elephants in the wild.
Roche Products (Pty) Ltd
Based on the trials of each therapy - treatment of hypertension and chronic heart failure - a series of two-page sales aids sets out the products’ features and benefits.
To promote our client’s range of suspension, cream and tablet formulations for treating fungal infections, this sales aid highlights the various product properties, anchored by the headline: From Top to Bottom and Inside Out.
By the time drugs come off patent, their features and benefits are well-known to patients and providers. Since generics manufacturers profit from the previous marketing efforts of the brand-name drug company, their promotions tend to focus more on price than on features and benefits.
A series of mini sales aids using data from studies that showed significant reduction of ocular pain and burning after photorefractive keratectomy surgery.
Xixia Pharmaceuticals (Pty) Ltd
A series of five mailers with a golf theme asking the question, “What is your patient’s handicap?” The campaign included a competition that physicians could enter to win a top quality golf bag (back when you could do that sort of thing).